Big Brands Dive Into Web3: How Lufthansa, Emirates, LG, and Parallel Are Integrating NFTs and Crypto When most people hear about NFTs and crypto, they likely think of multimillion dollar jpeg sales or volatile Bitcoin prices. But away from the hype and speculation, major brands are starting to explore how these emerging technologies can provide real utility and value for businesses and consumers. Let’s look at some notable examples of household names integrating NFTs, cryptocurrencies, and blockchain in innovative ways. Lufthansa’s...